Essentially, Ford argued before the government that it would be cheaper just to let their customers burn! So it contracted with several independent research groups to study auto fires.
The studies took months, which was just what Ford wanted. In May the Department of Transportation announced that the Pinto fuel system had a "safety related defect" and called for a recall. Ford agreed, and on June 9, the company recalled 1. The recall came too late to save Ford's reputation.
Millions of dollars in lawsuits were filed and won against the automaker, including the largest personal injury judgment ever. And in the landmark case State of Indiana v. Ford Motor Co.
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THE FORD PINTO CASE: BUSINESS ETHICS
Current Articles Archives. Ford Pinto Staff posted on October 24, As a thorough study, this book provides material that enriches the entire idea of using a particular case as an avenue of learning about Ethics, Business, Society, Technology, and Government Regulation. Rather than as a mere reference tool for educators and other professionals, this book could be successful in the classroom in a way that no other anthology or collection of short case studies could be. Recommended For You. About engineering.
Pinto Fires Case Essay
As a thorough study, this book provides material that enriches the entire idea of. Cost-Benefit Analysis One of the tools that Ford used to argue for the delay was a "cost-benefit analysis" of altering the fuel tanks. Savings: burn deaths, serious burn injuries, 2, burned vehicles. Sales: 11 million cars, 1. The cheapest method involves placing a heavy rubber bladder inside the gas tank to keep the fuel from spilling if the tank ruptures. Goodyear had developed the bladder and had demonstrated it to the automotive industry.
Ford Motor Company ran a rear-end crash test on a car with the rubber bladder in the gas tank. The tank ruptured, but no fuel leaked. On January 15, , Ford again tested the bladder and again it worked. This one lawsuit was three times what Ford executives and engineers had estimated their final cost would be.
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Crash Video Federal crash-test footage shows the classic Pinto rear-end collision and fireball. Ford's choice to not fix the gas tanks led to many preventable lawsuits. It incurred high costs from court decisions and a negative opinion from the consumers on one of its "best-selling" cars. As a thorough study, this book provides material that enriches the entire idea of using a particular case as an avenue of learning about Ethics, Business, Society, Technology, and Government Regulation.
Rather than as a mere reference tool for educators and other professionals, this book could be successful in the classroom in a way that no other anthology or collection of short case studies could be.
Help Centre. Track My Order. My Wishlist Sign In Join. Be the first to write a review. Add to Wishlist. Ships in 7 to 10 business days. Link Either by signing into your account or linking your membership details before your order is placed. Description Table of Contents Product Details Click on the cover image above to read some pages of this book!
Industry Reviews "The Ford Pinto case is mentioned in most Business Ethics texts as an example of Cost-Benefit analysis, yet in those formats any appreciation of the complexity surrounding the issues of such decisions is overly simplified. Pinto Madness Mark Dowie 2. Delong; Robert M. Nisbet Grush and C. De George Mankin Morgan Brenkert Grimshaw v.